Giorgos Thanailakis interviews Galanolefkos Faros members

(from left) Giorgos Vourvachis, Deputy President of Hellenic Football Federation, gives National Football Team Jersey to Alexander Koch, Marketing Director of Athenian Brewery

(from left) Eliana Chisikopoulou sends her wishes to National Football Team

(from left) Katerina Zarifi, hostess of the event, enjoys blue beer with Eleftheria Eleftheriou and Ilias Vrettos

(from left) Eliana Chrisikopoulou, Alex Kavdas, Irini Spanou, Brand PR Manager of Amstel, Katerina Zarifi

(from left) Pafsanias Papanikolaou, General Secretary of Hellenic Football Federation / Alexander Koch, Marketing Director of Athenian Brewery / Giorgos Vourvachis, Deputy President of Hellenic Football Federation / Minas Mavrikakis,  ‎Communications & Corporate Affairs Director of Athenian Brewery

The challenge for H+K Strategies was to exploit an asset of the brand Amstel and turn it to an excellent PR opportunity.

Amstel produced a blue beer – first time in Greece, for one night only – to celebrate its support to our National Football Team.

H+K Strategies was briefed to create the storytelling and design the communications program that would maximize the media coverage of the event.

The company designed and implemented a holistic communications program, which included the following services:

– Define the storytelling – Create an appealing and worth telling content

– Influencers Marketing

– Traditional & Online Media Relations

– Social Media activation

– Event Management

The program was very successful with impressive publicity results.

Extensive coverage was achieved, more than 160 media reps., customers & partners and 5 celebrities attended the event, more than 100 social media posts uploaded using event’s hashtag #amstel_mple achieving more than 9.000 likes & shares.