Media Event @ Shamone

Bloggers event @ Petite Fleur with brand ambassadors          (from left)Spiros Gianniotis & Natalia Dragoumi with Giannis Chrysou (dietician)

Mother’s Day – Mom Bloggers Event

“Young Cooks” event with Eva Monohari (Food Blogger), with Macedonian Halva recipes

Media Event @ Salon De Bricolage (from left) Natalia Dragoumi, George Satsidis and Eliana Chrisikopoulou with Vassilis Kallidis

Marathon – «Navarino Challenge» with Macedonia Halva the energy booster,  (from left) Dean Karnazes & Spiros Gianniotis

Pop Up Store @ Athens Metro Mall (more than 120.000 visitors)

HAITOGLOU BROS is a leading Greek Food Company, specializing on the processing  of sesame and the production of  traditional halva and tahini. H+K Strategies was assigned to develop a holistic communications plan for the brands Macedonian Halva & Macedonian tahini,  a traditional Greek meal on Ash Monday.

The scope of work focuses on a Marketing and holistic PR Communications campaign & Social Media Influencers endorsement to highlight the nutritional values of the products and boost sales throughout the year. The  campaign began with a series of events for media representatives & digital influencers in Athens and Salonica, and a brand new page in facebook www.facebook.com / macedonianhalva. The program also includes a full content creation & management plan , online & offline media relations, channel creation on YouTube, viral videos, influencers events, community & social media management & digital applications.