Meaningful mirrors, new newsfeeds, and more

Did you already throw James Comey a follow on his secret Twitter? No? Okay, well surely you applied for the opening to be the British Royal Family’s intern? Didn’t do that either? Don’t feel bad—these runners lost the 2017 Venice Marathon because they were following a motorcycle that took a wrong turn.

Here are five more stories to keep you right on track.

You might soon see two newsfeeds on your Facebook page. One feed would house specifically commercial posts, while the other feed would show updates from friends and personal groups. This means that users would have to actively flip from catching up on friends’ posts to reading the news and perusing advertisements, and ad publishers would likely have to pay to have their ads appear in the personal newsfeed. Though this dual feed is only in the test phase and users might never see it, it could change the game for news circulation and advertising.

A Turkish industrial designer has created the Smile Mirror, a mirror that won’t show a reflection unless it detects a smile on the viewer’s face. The invention seems odd at first, but then we found out the mirror is marketed towards cancer patients. The mirror is scientifically driven by research proving that smiling and laughing decreases stress and can actually boost the body’s immune system. While merging tech and healthcare is becoming prevalent, the Smile Mirror is unique in that it strikes an immediate emotional cord.

Nestlé is launching another sustainability push, aiming to certify 20 of its water-bottling factories as sustainable by 2020. Already, Nestlé has reduced the amount of water wasted during the bottling process by 20% since 2011—but they aren’t stopping there. In Mexico, one plant is completely water-self-sufficient by using liquid that’s left over when milk is dried into a powder. 

True to form, Starbucks is releasing a new themed and extremely instagrammable limited-time drinkThe Zombie Frappuccino. This is another in a sequence of drinks—recall, the Unicorn Frap—that the coffee giant creates at minimal effort and cost, letting millennials and their Instagram-trigger fingers do the marketing grunt work. Time and again, Starbucks has been making their drinks aesthetically exciting and putting them on the menus for only days, and millennials have gone wild.

Speaking of embracing the spooky holiday, Coca-Cola is going to great lengths to ensure consumers are both enthralled and terrified this year. To celebrate the holiday, the company is going all-out with a Virtual Reality campaign for its fruity soda drink, Fanta. The video is a 360 experience that can be viewed with or without VR equipment, and we can vouch for it—it’s scary. The almost-four-minute-long video is an effort to spook and engage millennials, Fanta’s biggest demographic, in a fresh and exciting way by using the newest fascination: VR for advertising.

Until next week,

The Newsroom Team

posted by H+K Global | October 30, 2017 @

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