Nestle has a 100+ years longstanding activity in Greece. In order to keep enhancing its proximity with Greek mothers and thus enhancing their trust and advocacy for the company, H+K Strategies Athens suggested and implemented the creation of an online mums community.

The creative concept was “manamia.gr”, a sentimental title, fully reflecting Nestle’s intention in putting mothers in the front stage.

The content consists of short pieces of information and entertainment for the hectic life of mothers, covering topics such as wellness, beauty, cooking, housekeeping, parenting, relationships & community

H+K Strategies Athens undertook the creative and the development of the site, the influencers marketing program, primary targeting at mothers bloggers, a strong media relations & publicity program on line and off line, as well as the SEO campaign.

Visit now www.manamia.gr