Radar is a unique tool, Digital and Social Media Conversation Tracker that monitors on a daily basis all Consumer/Citizen online conversations (websites & blogs, Facebook, Twitter and YouTube).

Additionally, Radar is a business solutions tool that also helps companies and their brands navigate effectively in today’s recessionary landscape.

Millions of people are having conversations on digital and social media. Using Radar, we Listen, we Learn by analyzing what your audiences discuss about your company and your brands as well as your key competitors.

Radar provides real time alerts on imminent crises thus, helping you manage potential crisis before it gets out of hand and damages your brands’ reputation equity in Greece.

Additionally, Radar can provide for your company insights on community management and achieving strong blogger relations among your target groups.

At the next level, Radar provides the words and sentences people use in their conversations.

This can be used as a platform for clustering and understanding the way people conceptualize each brand, positively or negatively, and the perceptual mapping of each brand in each category.

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