Berlin, May 25, 2016 – Hill+Knowlton Strategies have been named EMEA Agency of the Year at the SABRE Awards in Berlin. “This award, in a category with so many strong nominees, is testament to all the hard work and excellence of our teams across the region”, says Lars Erik Grønntun, President and CEO of H+K EMEA.

The SABRE awards are among the most prestigious awards in the communications industry.

Purpose, creativity and content
“Another important development is our proprietary 3P methodology, leveraging purpose-based thinking to build reputation and preference. This is tightly linked with our renewed approach to creativity – where our global creative hub in London is a driving force – and our step up in content creation” Grønntun adds.

Hill+Knowlton Strategies are the communications agency with the widest regional footprint in EMEA, with approximately 1.000 communication professionals across 37 fully owned offices. The agency also has 20 affiliates across the region, as well as specialist creative agency Bisqit and content agency Group SJR. Hill+Knowlton also took home awards in the following categories at the EMEA SABRE awards:

Geographic Category – #SaveBooks—Polish Chamber of Books with Hill+Knowlton Strategies Poland
Gold Sabre Industry Areas – Food and Beverage – We Can Do It Here—Nescafe with Hill+Knowlton Strategies Greece


We are very proud to announce that H+K Strategies Athens has Won the SABRE Award for our client Nescafe.

The #SABREAwards, which attract close to 5,000 entries globally each year, provide the premier showcase for the best that public relations has to offer, celebrating winning work via our annual awards dinners (attended by more than 1,000 industry leaders every year) and via our website.

We are also celebrating the winning of the European Excellence Award for our client Novartis.
Both Wins demonstrate that we are successfully evolving into a Holistic Communications Agency – (Recognized at a European Level) in the new Always On Reputation Landscape,

says Eleni Constantinidi, CEO & Partner H+K Strategies Athens.


“The pace of change in public relations and communications has never been faster than it is today.
The rise of digital and social media has changed how companies engage with their key stakeholders. But it has also shaken up the competitive landscape, blurring the lines between PR and marketing and forcing PR firms to compete with other disciplines, from ad agencies and digital specialists to management consulting firms.
In this new environment, it is vitally important to showcase and to celebrate the best work produced by public relations firms and public relations departments, to demonstrate that PR can come up with big brand-building ideas, creative content, and strategic reputation management programs that impact the bottom line.” Source Holmes Report – Charting the future of public relations.


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