(from left) Mr Notis Mitarachi Vice Minister of Development & Competitiveness , Mr Nikos Dendias Minister of Development & Competitiveness and Mr Evaggelos Kalousis President of SEVT

H + K Strategies , within the framework of its cooperation with the Federation of Hellenic Food Industry (SEVT), implemented an integrated communications plan to maximize awareness about the 4th Ecotrophelia National Competition. The project is a SEVT initiative, aiming at reinforcing, research and development amongst University students regarding innovative Food production.

The plan consisted of a full scale media relations & publicity program (online & off line), in A-tier outlets, including features articles, SEVT representatives and Ecotrophelia winners interviews, as long as a high profile Award ceremony. Key messaged highlighted the fact that the Greek winners would participate in the European competition organized within the framework of “SIAL” International Food Exhibition.

The programme has turned out quite fruitful in terms of publicity since more than 100 pieces of coverage have appeared until now as well on print and online media.